Privacy Policy

1. Introduction

This Privacy Policy explains how NextLinks ("we", "us", or "our") collects, uses, and protects information. This policy covers two distinct groups:

• NextLinks Customers: Organizations and individuals who use our platform to manage and track their links
• End Users: Individuals who click on links managed by our platform

2. NextLinks Customer Data

2.1 Information We Collect from Customers

When you register and use NextLinks as a customer, we collect:

• Account Information:
  • Email addresses and contact information
  • Password (encrypted)
  • Organization/company details
  • Billing information and payment records
• Usage Information:
  • Links created and managed
  • Rule configurations and settings
  • API usage and integration details
  • Account preferences and customizations
• Communication Data:
  • Support requests and correspondence
  • Feature requests and feedback
  • Marketing preferences

2.2 How We Use Customer Data

We use customer data for:

• Providing and maintaining our service
• Processing payments and billing
• Sending service updates and notifications
• Providing customer support
• Improving our platform features
• Sending relevant marketing communications (with consent)

2.3 Customer Data Retention

We retain customer account data for as long as the account is active. After account closure, we retain data as required by law or for legitimate business purposes (e.g., audit requirements, dispute resolution).

3. End User Data (Click Tracking)

3.1 Information We Collect from End Users

When individuals interact with links managed through our service, we collect:

• Click Data:
  • The link that was clicked
  • IP addresses (used for geographic and analytics purposes)
  • User agent information
  • Browser information (type, version)
  • Operating system details
  • Device type (desktop, mobile, tablet)
  • Geographic location (derived from IP address)
  • Timezone information
  • Click timestamps and time-of-day metrics
  • Referrer URLs
  • Destination URLs

3.2 How We Use End User Data

We use end user data for:

• Providing link analytics to our customers
• Processing and routing link clicks based on defined rules
• Generating aggregated usage statistics
• Detecting and preventing fraud or abuse
• Improving service reliability and performance

3.3 End User Data Retention

Click tracking data is retained for a period necessary to provide analytics and insights to our customers. We automatically aggregate older data and may anonymize or delete detailed records after a reasonable period.

4. Data Storage and Security

We implement comprehensive security measures to protect all data:

• Data encryption in transit and at rest
• Secure cloud infrastructure with regular security updates
• Access controls and authentication mechanisms
• Regular security assessments and monitoring
• Employee security training and data handling procedures

5. Third-Party Services

We use trusted third-party services for:

• Cloud infrastructure and hosting (Supabase)
• Payment processing
• IP geolocation services
• Analytics and monitoring

These services are bound by confidentiality agreements and are compliant with applicable data protection regulations.

6. Your Rights

Both customers and end users have the right to:

• Access their personal data
• Request correction of inaccurate data
• Request deletion of their data (subject to legal requirements)
• Object to processing of their data
• Request data portability
• Withdraw consent (where processing is based on consent)

7. Cookies and Tracking

Our service uses:

• Essential cookies for platform functionality
• Authentication cookies for customer accounts
• Analytics cookies to improve our service

We do not use third-party tracking cookies for advertising purposes.

8. International Data Transfers

We may transfer data internationally to provide our services. When we do, we ensure appropriate safeguards are in place and comply with applicable data protection laws.

9. Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify customers of any material changes through our service or via email. Continued use of our service after such notifications constitutes acceptance of the updated policy.

10. Contact Information

If you have questions about this Privacy Policy or your data, please contact us at privacy@nextlinks.ai.