UTM Builder
Generate tracking URLs with UTM parameters for your campaigns. These parameters pass through NextLinks to your destination for analytics attribution.
The final URL where users will land
Traffic source (e.g., google, facebook)
Marketing medium (e.g., cpc, email, social)
Campaign name or promo code
Paid keywords (for search ads)
Differentiates ads or links (A/B testing)
Enter a destination URL to generate your tracking link
How it Works
When you create a NextLink with UTM parameters in the destination URL:
- 1.User clicks your NextLink
- 2.NextLinks records the click
- 3.User lands on destination with UTMs + click_id
- 4.Analytics tools see UTM attribution
Best Practices
- ✓Use lowercase for consistency
- ✓Use underscores instead of spaces
- ✓Keep names short but descriptive
- ✓Be consistent across campaigns
- ✓Document your naming conventions
Common Values
Sources:
google, facebook, instagram, tiktok, youtube, linkedin, twitter, email, bing
Mediums:
cpc, ppc, social, email, affiliate, referral, display, video, organic