Analytics & Reporting
Track clicks, conversions, and revenue with powerful analytics. Filter by date, group by dimension, and export data for deeper analysis.
Analytics Overview
Clicks
Total and unique clicks with trends
Geography
Clicks by country and region
Devices
Device, browser, and OS breakdown
Time
Hourly, daily, and weekly trends
Reports
The Reports page provides aggregated analytics with flexible filtering and grouping:
Available Dimensions
Link
Group by NextLink
Tag
Group by link tags
Country
Geographic breakdown
Device
Desktop, Mobile, Tablet
Browser
Chrome, Safari, Firefox, etc.
OS
Windows, macOS, iOS, Android
Available Metrics
Clicks
Total click count
Unique Clicks
Deduplicated by IP/device
Conversions
Events recorded
Revenue
Earnings from payouts
Date Ranges
Select preset or custom date ranges for your reports:
Custom ranges allow you to select any start and end date within your data retention period.
Filtering Data
Filter Options
Narrow down your data with these filters:
- •Tags: Filter by one or more tags (AND/OR logic)
- •Link Type: Filter by link category
- •Specific Links: Select individual links to analyze
- •Country: Filter by geographic location
- •Device: Filter by device type
Tip: Combine multiple filters for granular analysis. For example, filter by tag "facebook" AND country "US" AND device "mobile".
Data Freshness
Understanding Report Data
Reports use aggregated data (materialized views) for fast query performance. This means:
Aggregation Interval
Data is aggregated hourly. Very recent clicks may not appear immediately.
Refresh Button
Use "Refresh Data" in the Reports page to force an immediate refresh of aggregates.
Note on Data Latency
If you see discrepancies between different date ranges, it may be because the aggregate hasn't been refreshed recently. Click "Refresh Data" to update.
Exporting Data
Prelander Analytics
API Access
Analytics Best Practices
Tag Your Links Consistently
Consistent tagging makes it easy to filter and group data. Create a tagging convention and document it for your team.
Check Data Daily
Regular monitoring helps you catch issues early and optimize campaigns while they're running.
Compare Periods
Use date range comparisons (this week vs last week) to identify trends and measure growth.
Set Up Webhooks
Forward conversion data to your CRM or analytics platform for unified reporting.