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Analytics & Reporting

Learn how to track, analyze, and optimize your link performance with NextLinks analytics.

Dashboard Overview

The NextLinks analytics dashboard provides real-time insights into your link performance:

Click Metrics

  • Total clicks
  • Unique visitors
  • Click-through rates
  • Time-based trends

Geographic Data

  • Country distribution
  • City-level data
  • Regional trends
  • Interactive maps

Device Analytics

  • Device types
  • Operating systems
  • Browser data
  • Screen resolutions
Analytics Dashboard Screenshot

Custom Reports

Create customized reports to track specific metrics and insights:

Report Types

Performance Reports

Track click metrics, conversion rates, and engagement over time.

Campaign Reports

Analyze campaign performance with UTM parameter tracking.

Tag Reports

Compare performance across different tags and categories.

Report Features

  • Custom date ranges
  • Multiple visualization options
  • Export capabilities (CSV, PDF)
  • Scheduled reports
  • Custom metrics

Conversion Tracking

Track specific actions and goals with conversion tracking:

Setup Instructions

  1. Create a conversion goal in your dashboard
  2. Define conversion parameters
  3. Add tracking code to your website
  4. Monitor conversions in real-time
<!-- NextLinks Conversion Tracking Code -->
<script>
  nextlinks.track({
    event: 'conversion',
    value: 99.99,
    currency: 'USD'
  });
</script>

Analytics API

Access analytics data programmatically through our API:

curl -X GET https://api.nextlinks.com/v1/analytics \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "start_date": "2024-01-01",
    "end_date": "2024-01-31",
    "metrics": ["clicks", "conversions"],
    "dimensions": ["country", "device"]
  }'

Analytics Best Practices

Data Collection

Ensure consistent tagging and parameter usage for accurate data collection.

Report Organization

Create a structured reporting system with regular review periods.

Performance Optimization

Use analytics insights to optimize link performance and user experience.

Next Steps