Prelanders & Quiz Funnels
Prelanders are interactive landing pages (quizzes, surveys, or funnels) that qualify users and route them to the most relevant offers based on their answers.
What is a Prelander?
A Prelander sits between your traffic source and your offers. It:
- •Engages users with questions or interactive content
- •Collects tags based on user answers to segment traffic
- •Routes users to the best-matching offer using tag-based rules
- •Improves conversions by showing users relevant offers
Traffic Flow
Key Concepts
Pages
A prelander consists of one or more pages. Each page can contain questions, content, or offers. Users navigate through pages sequentially.
Tags
Each answer option can assign tags. As users answer questions, tags accumulate in their session. These tags determine which offer they see.
Routing Rules
Rules match accumulated tags to offers. You can require all tags, any tag, or exclude tags. Rules are evaluated by priority.
Offers
Each routing rule points to an offer. When a rule matches, the user is redirected to that offer's destination URL with tracking parameters.
Tag Accumulation
As users answer questions, tags are collected in their session:
Example Quiz Flow:
"What's your budget?"
User selects: "$50-100"
Tags added: budget-medium
"What are you looking for?"
User selects: "Fitness equipment"
Tags added: category-fitness
"Experience level?"
User selects: "Beginner"
Tags added: experience-beginner
Final accumulated tags: budget-medium category-fitness experience-beginner
Routing Rules
Routing rules determine which offer a user sees based on their accumulated tags:
Match All Tags
User must have ALL specified tags to match this rule.
Match Any Tag
User must have AT LEAST ONE of the specified tags to match.
Exclude Tags
User must NOT have any of the specified tags to match.
Rule Priority
Rules are evaluated by priority (lower number = higher priority). The first matching rule wins. Always set a fallback offer for users who don't match any rule.
Example Routing Setup
| Priority | Match Type | Tags | Offer |
|---|---|---|---|
| 1 | ALL | budget-high, fitness | Premium Gym Membership |
| 2 | ANY | fitness, workout | Home Workout Program |
| 3 | ALL | budget-low | Free Fitness App |
| - | FALLBACK | - | General Health Offer |
Prelander Rotation
A/B Test Multiple Prelanders
You can attach multiple prelanders to a single NextLink and rotate between them:
Weight-Based Rotation
Distribute traffic based on weights (e.g., 70% to Prelander A, 30% to Prelander B)
EPC-Based Rotation
Automatically send more traffic to prelanders with higher earnings per click
Conversion-Based Rotation
Automatically optimize for conversion rate
Configure rotation in your NextLink settings under "Prelander Rotation".
Prelander Analytics
Track Performance
Monitor your prelander performance in the Reports section:
Sessions
Total users who started the prelander
Completions
Users who finished and clicked an offer
Conversion Rate
Completions / Sessions
Revenue by Offer
Earnings breakdown per offer
Creating a Prelander
- 1
Go to Prelanders
Navigate to the Prelanders section
- 2
Click "Create Prelander"
Choose a template or start from scratch
- 3
Add Pages & Questions
Create your quiz flow with questions and answer options
- 4
Assign Tags to Answers
Each answer option can add one or more tags
- 5
Create Routing Rules
Define rules to match tags to offers
- 6
Set Fallback Offer
Choose a default offer for users who don't match any rule
- 7
Link to NextLink
Attach the prelander to a NextLink to start sending traffic
Best Practices
Keep Quizzes Short
3-5 questions is optimal. More questions = more drop-off. Only ask what's needed for routing.
Use Clear, Simple Questions
Users should understand each question instantly. Avoid jargon or complex language.
Test Different Flows
Use prelander rotation to A/B test question order, wording, and design.
Always Have a Fallback
Ensure every user gets an offer, even if they don't match any routing rule.